Applied Marketing Analytics Using Python 1st edition by Yildirim

Applied Marketing Analytics Using Python, 1st edition by Yildirim, published by Sage, introduces students to data-driven marketing decision making through practical Python applications. The book connects marketing concepts with analytics methods used to examine customers, campaigns, pricing, segmentation, and performance. Readers learn how programming, data preparation, visualization, and modeling can support strategic marketing insight. Written for marketing analytics, business analytics, and data-focused marketing courses, it balances technical instruction with managerial relevance. The text is well suited for learners who want to develop hands-on analytical skills for modern marketing problems.