Brand Management 3rd edition by Beverland

Brand Management, 3rd edition by Beverland, published by Sage, provides a contemporary guide to building, maintaining, and evaluating brands in competitive markets. The text explores brand identity, positioning, equity, storytelling, consumer culture, innovation, and strategic brand leadership. It connects academic frameworks with real-world brand challenges, helping students understand how brands create meaning and value for organizations and customers. Suitable for undergraduate and graduate marketing courses, this edition supports critical thinking about global branding, digital environments, and ethical responsibilities. Its accessible style makes complex brand strategy concepts easier to apply.