Business Analytics 1st edition by Abdey

Business Analytics, 1st edition by Abdey, published by Sage, introduces the core ideas, tools, and decision-making uses of analytics in modern organizations. The text explains how data can be collected, explored, visualized, and interpreted to support better business choices. Topics commonly associated with descriptive, predictive, and prescriptive analytics are presented with an emphasis on practical application and managerial understanding. Suitable for introductory business analytics courses, it helps students build confidence with quantitative reasoning and evidence-based problem solving. The book connects analytical techniques to real organizational questions across business functions.