Business Analytics 1st edition by Mishra

Business Analytics, 1st edition by Mishra, published by Sage, presents a structured introduction to using data and analytical methods to improve business decisions. The book guides students through key concepts such as data management, visualization, statistical reasoning, forecasting, optimization, and decision support. It emphasizes how analytics can be applied across operations, marketing, finance, strategy, and other organizational areas. Designed for business students and early analytics learners, the text bridges technical methods and managerial interpretation. Clear explanations help readers understand not only how analytics tools work, but why they matter in business practice.