Business Analytics 6th edition by Camm

Business Analytics, 6th edition by Camm, from Cengage, introduces data-driven decision making for students in business and management programs. The text covers descriptive, predictive, and prescriptive analytics, including data visualization, spreadsheet modeling, regression, forecasting, optimization, simulation, and decision analysis. Examples and applications show how analytics supports operations, marketing, finance, and strategic planning. This edition helps students move from interpreting data to recommending actions, making it a useful resource for courses focused on business intelligence, quantitative analysis, and evidence-based managerial decision making in modern organizations.