Business Analytics Data Science and AI 6th edition by Sharda

Business Analytics: Data Science and AI, 6th edition by Sharda connects analytics methods with managerial decision-making and modern business technology. The text covers data-driven strategy, descriptive analytics, predictive modeling, data mining, visualization, artificial intelligence, machine learning, text analytics, big data, and analytics implementation. Written for business analytics, information systems, and decision sciences courses, it explains how organizations use data and intelligent systems to solve problems and improve performance. Students gain a structured view of analytical tools, applications, and ethical considerations relevant to contemporary business environments shaped by data science and AI.