BUSN 13th edition by Kelly

BUSN, 13th edition by Kelly, is a concise Cengage introduction to the fundamentals of business. Designed for survey courses, the text presents core topics such as entrepreneurship, management, marketing, accounting, finance, operations, ethics, and the global business environment in a student-friendly format. Its streamlined structure helps learners grasp key concepts, terminology, and real-world applications without unnecessary complexity. This edition is suitable for students beginning a business program or exploring how organizations create value, compete, manage resources, and respond to changing economic and social conditions.