Corporate Communication 7th edition by Cornelissen

Corporate Communication 7th Edition by Cornelissen from Sage examines how organizations communicate with stakeholders, build reputation, and respond to complex business environments. Designed for communication, marketing, and management courses, the text covers corporate identity, branding, media relations, internal communication, crisis communication, corporate social responsibility, and strategic planning. It blends theory with contemporary organizational examples to show how communication choices influence trust, legitimacy, and performance. Students and instructors will find a structured guide to the concepts, frameworks, and practical decisions involved in managing corporate communication across channels and audiences.