Digital Marketing 3rd edition by Hanlon

Digital Marketing, 3rd Edition by Hanlon provides a current overview of strategy, platforms, customer engagement, analytics, and campaign planning in the digital marketplace. Published by Sage, the text explains how organizations use search, social media, content, email, mobile, data, and marketing technology to reach and retain audiences. Its applied approach helps students connect theory with practical decision-making, from setting objectives to measuring performance. Designed for marketing and business courses, this edition supports learning about digital consumer behavior, online branding, integrated communications, and the ethical challenges of data-driven marketing.