Entrepreneurship 12th edition by Hisrich

Entrepreneurship, 12th edition by Robert D. Hisrich, guides students through the process of creating, launching, and managing new ventures. Published by McGraw Hill Higher Education, the book blends entrepreneurial theory with practical planning tools for opportunity recognition, innovation, business models, financing, marketing, and growth. It also addresses issues such as intellectual property, global entrepreneurship, social entrepreneurship, and managing risk. Designed for entrepreneurship and small business courses, this edition supports students as they evaluate venture ideas, develop strategies, and understand the decisions entrepreneurs face from startup through expansion.