Entrepreneurship 1st edition by Laverty

Entrepreneurship, 1st edition by Laverty explores how new ventures are imagined, evaluated, launched, and managed. The textbook introduces opportunity recognition, customer discovery, business models, market analysis, financing, legal considerations, operations, growth, and social entrepreneurship. Students learn how entrepreneurs test ideas, assess risk, build value propositions, and communicate plans to stakeholders. With an emphasis on practical decision-making, the book is appropriate for introductory entrepreneurship courses, business programs, and learners interested in innovation. It helps connect creative thinking with the disciplined planning required to turn a concept into a sustainable organization.