Entrepreneurship v3 1st edition by Portolese

Entrepreneurship v3 by Portolese from FlatWorld introduces the mindset, tools, and decisions involved in launching and growing a venture. Designed for introductory entrepreneurship courses, it covers opportunity recognition, business models, customer discovery, marketing strategy, financing, operations, and ethical considerations. The text connects core concepts to practical planning so students can evaluate ideas, understand risk, and build a path from concept to sustainable organization. Clear explanations and applied examples make it useful for business majors, aspiring founders, and learners exploring innovation in any career.