Essentials of Entrepreneurship and Small Business Management 10th edition by Scarborough

Essentials of Entrepreneurship and Small Business Management, 10th Edition by Scarborough, published by Pearson, offers a practical introduction to starting and managing a small business. The book covers opportunity assessment, business planning, competitive strategy, marketing, financial management, operations, franchising, and growth. Written for entrepreneurship and small business courses, it combines core management principles with the realities of running an independent venture. Students gain a clear framework for evaluating ideas, understanding customers, managing resources, and making informed decisions throughout the life of a business.