Essentials of Marketing 2026 Release 1st edition by Cannon

Essentials of Marketing 2026 Release, 1st edition by Cannon, presents the core concepts of marketing in a concise, applied format for introductory business courses. The text explains how organizations create value through market analysis, segmentation, targeting, positioning, product strategy, pricing, distribution, promotion, branding, and customer relationships. It also addresses the broader marketing environment, consumer behavior, and ethical decision-making. With a practical focus on how marketing decisions are made, this release supports students who need a solid foundation in marketing principles and their role in business strategy.