Essentials of Marketing Analytics 2024 Release 1st edition by Hair

Essentials of Marketing Analytics 2024 Release by Hair introduces students to the data-driven tools used to understand customers, markets, and campaign performance. Designed for marketing analytics and research courses, the text connects core concepts such as data preparation, visualization, segmentation, forecasting, and model evaluation with practical business decision making. Clear explanations help readers interpret results rather than simply run calculations, while examples show how analytics supports pricing, targeting, product strategy, and communication choices. This first edition is a focused resource for building analytical confidence in modern marketing environments.