Foundations of Marketing 10th edition by Pride

Foundations of Marketing, 10th edition by Pride, published by Cengage, provides a broad introduction to the concepts and practices that shape modern marketing. The text explores consumer behavior, market segmentation, product strategy, pricing, distribution, promotion, digital marketing, ethics, and global perspectives. Written for introductory marketing courses, it helps students understand how organizations create value, communicate with target audiences, and respond to changing competitive environments. With accessible explanations and applied examples, this edition supports learners developing a practical vocabulary for marketing decisions across businesses, nonprofits, and service organizations.