Fundraising 2nd edition by Worth

Fundraising, 2nd edition by Worth, provides a practical and strategic overview of how nonprofit organizations secure philanthropic support. Published by Sage, this textbook examines the principles, ethics, and techniques behind annual giving, major gifts, grants, corporate support, planned giving, capital campaigns, and donor stewardship. Students learn how fundraising fits within nonprofit management, governance, marketing, and mission-driven leadership. With attention to relationship building and accountability, the book is appropriate for courses in nonprofit management, public administration, and philanthropy, as well as readers preparing for professional fundraising responsibilities.