Global Business Management v2 1st edition by Dunung

Global Business Management v2 1st edition by Dunung

Global Business Management v2 by Dunung from FlatWorld examines how organizations compete, operate, and lead across national borders. Created for international business and global management courses, it introduces globalization, cultural differences, political and economic systems, trade, foreign direct investment, international strategy, market entry, operations, ethics, and leadership. The text connects big-picture global forces with managerial decisions, helping students evaluate opportunities and challenges in diverse markets. Accessible writing and applied examples make it useful for learners preparing to work in multinational companies, international ventures, or globally connected roles.

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