Global Entrepreneurship & Innovation 1st edition by Pruthi

Global Entrepreneurship & Innovation, 1st edition by Pruthi, explores how entrepreneurs identify opportunities, develop ventures, and innovate across international markets. Published by Sage, the text introduces core concepts in entrepreneurship while emphasizing global contexts, cultural differences, ecosystems, financing, scaling, and social impact. Students examine how startups and established organizations respond to uncertainty, competition, technology, and institutional conditions around the world. Designed for entrepreneurship, international business, and innovation courses, this book helps readers connect theory with real strategic decisions involved in launching and growing ventures beyond domestic boundaries.