Global Marketing 11th edition by Green

Global Marketing, 11th Edition by Green offers a contemporary look at how companies develop marketing strategies across international markets. Published by Pearson, the text examines global environments, market entry, segmentation, branding, product strategy, pricing, distribution, and promotion. Students are introduced to the cultural, economic, political, and competitive forces that shape marketing decisions worldwide. With an emphasis on strategic thinking and real-world application, this edition supports courses in international marketing, global business, and marketing management. It is a strong resource for understanding how brands compete beyond domestic markets.