Introduction to Business 2nd edition by Neck

Introduction to Business, 2nd edition by Neck, published by Sage, gives students a contemporary overview of how organizations operate in a changing marketplace. The text introduces core topics such as entrepreneurship, management, marketing, accounting, finance, economics, ethics, and global business through clear explanations and applied examples. Designed for introductory business courses, it helps readers connect foundational concepts to decisions made by real companies and professionals. Its practical approach supports students who are exploring business majors, preparing for workplace roles, or building general business literacy.