Introduction to Business Analytics 2026 Release 1st edition by Richardson

Introduction to Business Analytics 2026 Release, 1st edition by Richardson introduces students to the analytical tools used to turn business data into better decisions. The text covers core topics such as data preparation, descriptive analytics, visualization, predictive modeling, optimization, and communicating results to stakeholders. With a business-focused approach, it emphasizes how analytics supports operations, marketing, finance, and strategic planning. This McGraw Hill edition is suited for introductory business analytics courses and helps students build a foundation for interpreting data, selecting methods, and presenting actionable insights.