M - Marketing 2025 Release 1st edition by Grewal

M: Marketing, 2025 Release by Grewal introduces the major principles and practices behind creating, communicating, and delivering customer value. Built for introductory marketing courses, this first edition covers consumer behavior, segmentation, targeting, positioning, product strategy, pricing, distribution, promotion, branding, and digital marketing in a concise, student-friendly format. Grewal’s applied approach helps readers see how marketing decisions are made in real companies and competitive markets. The text is well suited for students who need a current overview of marketing strategy, analytics, and customer-centered thinking without unnecessary complexity.