Marketing 2024 Release 1st edition by Grewal

Marketing 2024 Release, 1st edition by Grewal, introduces the core principles of modern marketing with an emphasis on customer value, strategy, analytics, and marketplace change. Published by McGraw Hill, this text is suited for introductory marketing courses that connect foundational concepts to current business practice. Topics typically include consumer behavior, segmentation, branding, product decisions, pricing, distribution, digital engagement, and integrated marketing communications. Grewal’s practical approach helps students understand how organizations identify opportunities, develop marketing plans, and respond to competitive, ethical, and technological forces in today’s economy.