Marketing 2025 Release 1st edition by Kerin

Marketing 2025 Release, 1st edition by Kerin, provides a contemporary introduction to marketing concepts and decision-making for business students. This McGraw Hill text focuses on how organizations create, communicate, deliver, and capture value in competitive markets. Coverage includes marketing strategy, environmental scanning, consumer and organizational buying behavior, segmentation, product and service management, pricing, supply chains, promotion, and digital marketing. With an applied perspective, the book helps students connect classroom theory to real marketplace situations and understand the role of marketing in building customer relationships and organizational success.