Marketing 2026 Release 1st edition by Hunt

Marketing 2026 Release, 1st edition by Hunt, presents essential marketing principles through a practical framework for analyzing customers, competitors, and value creation. Published by McGraw Hill, this text supports introductory marketing courses with coverage of strategic planning, market research, consumer behavior, segmentation and targeting, product development, branding, pricing, distribution, promotion, and digital channels. Hunt’s approach helps students see marketing as an integrated business function shaped by data, ethics, innovation, and global trends. It is designed to build a strong foundation for further study in business, marketing, and management.