Marketing - An Introduction 16th edition by Armstrong

Marketing: An Introduction, 16th Edition by Armstrong presents the core concepts of modern marketing in an accessible, student-friendly format. Published by Pearson, the textbook explores customer value, market segmentation, consumer behavior, branding, product strategy, pricing, distribution, promotion, digital marketing, social media, and responsible marketing practices. Real-world examples show how organizations create relationships and respond to changing markets. Designed for introductory marketing courses, this edition helps students understand how marketing decisions are planned, implemented, and evaluated across businesses, nonprofits, and global environments.