Marketing for Tourism Hospitality & Events 2nd edition by Hudson

Marketing for Tourism, Hospitality & Events, 2nd edition by Hudson, published by Sage, focuses on marketing strategies for experience-based industries. The book addresses the distinctive challenges of promoting destinations, hotels, attractions, restaurants, festivals, and events to diverse audiences. Students examine customer behavior, branding, segmentation, digital marketing, service quality, sustainability, and relationship building within tourism and hospitality contexts. By linking marketing principles to real-world service and event settings, this edition helps readers understand how organizations attract visitors, shape experiences, and compete in dynamic global markets.