Marketing Management 2025 Release 1st edition by Marshall

Marketing Management 2025 Release, 1st edition by Marshall, is designed for courses that move beyond introductory concepts into strategic marketing analysis and managerial decision-making. This McGraw Hill text emphasizes how managers evaluate markets, build customer-focused strategies, manage brands and product portfolios, set pricing, coordinate channels, and develop integrated communication plans. Students are introduced to the tools used to assess opportunities, allocate resources, and measure marketing performance. With attention to changing technology, competition, and customer expectations, the book supports a practical understanding of marketing leadership in contemporary organizations.