Marketing Management 7th edition by Iacobucci

Marketing Management, 7th edition by Iacobucci, introduces the strategic decisions involved in creating, delivering, and communicating value to customers. This Cengage text covers marketing analysis, segmentation, targeting, positioning, customer behavior, branding, product strategy, pricing, distribution, promotion, digital marketing, and metrics. Designed for marketing management courses, it blends analytical tools with practical managerial perspectives. Students learn how marketers evaluate markets, build strong brands, manage customer relationships, and align marketing plans with broader business objectives in competitive and evolving marketplace environments. It is suited to courses emphasizing strategy and application.