Marketing Research 10th edition by Burns

Marketing Research, 10th Edition by Burns gives students a step-by-step understanding of how marketing information is gathered, analyzed, and used for better decisions. Published by Pearson, the text covers the research process, problem definition, research design, secondary data, qualitative methods, surveys, sampling, measurement, questionnaires, data analysis, and reporting findings. Its applied approach shows how research supports product, pricing, promotion, customer, and market strategy. Ideal for marketing research courses, this edition helps students connect statistical tools and research ethics with practical business questions faced by marketers and organizations.