Modern Principles - Microeconomics 6th edition by Cowen

Modern Principles - Microeconomics 6th edition by Cowen, published by Macmillan, introduces students to the economic logic behind individual choices, firms, markets, and policy. Designed for introductory microeconomics courses, the text covers incentives, opportunity cost, supply and demand, elasticity, consumer behavior, production, competition, monopoly, externalities, public goods, price controls, and market efficiency. Cowen’s approach emphasizes modern examples, clear models, and the role of institutions in shaping outcomes. This edition helps students connect microeconomic theory to everyday decisions, business strategy, and public policy issues in a practical and engaging way.