Practice of Public Relations 15th edition by Seitel

The Practice of Public Relations, 15th Edition by Seitel offers a practical introduction to the role of public relations in organizations, media, government, nonprofits, and global communication. The text covers planning, ethics, research, public opinion, crisis communication, employee relations, community engagement, and digital media strategy. Written for public relations and communication courses, it combines professional principles with real-world examples that help students understand how messages are developed, delivered, and evaluated. This Pearson edition supports learners preparing for communication careers that require judgment, strategy, and ethical decision-making.