Principles of Marketing for a Digital Age 3rd edition by Tuten

Principles of Marketing for a Digital Age, 3rd edition by Tuten, examines marketing strategy through the realities of connected consumers, data-driven decisions, and digital communication channels. Published by Sage, this textbook introduces core marketing principles while emphasizing social media, online communities, branding, customer experience, analytics, and ethical considerations. Students learn how digital tools reshape segmentation, targeting, positioning, and campaign planning without losing sight of foundational marketing theory. Suitable for undergraduate marketing courses, the 3rd edition combines practical relevance with a structured framework for understanding modern markets.