Research Methodology 1st edition by Aguinis

Research Methodology, 1st edition by Herman Aguinis, offers a practical guide to designing, evaluating, and communicating rigorous research across business and social science contexts. Published by Sage, the text emphasizes clear research questions, sound measurement, appropriate sampling, ethical decision-making, and the logic behind quantitative, qualitative, and mixed methods. Students learn how to connect theory with evidence, assess validity, and present findings in a credible way. Its applied orientation makes it useful for graduate courses, research seminars, and anyone developing stronger methodological judgment for academic or organizational research projects.