Selling Today 16th edition by Ahearne

Selling Today, 16th edition by Ahearne, published by Pearson, is a contemporary sales textbook focused on relationship-based professional selling in modern business environments. The book presents the personal selling process from prospecting and planning through presentations, handling objections, closing, and follow-up. It also addresses ethics, communication, customer value, technology, and sales strategy, helping students understand how successful salespeople build trust and solve customer problems. Designed for sales, marketing, and business courses, this edition supports practical skill development for students preparing for roles in sales and customer-facing careers.