Social Media Marketing 5th edition by Tuten

Social Media Marketing, 5th edition by Tracy L. Tuten, published by Sage, offers a strategic introduction to marketing in today’s social media environment. The book explains how brands plan, create, manage, and evaluate campaigns across social platforms, with attention to consumer behavior, content strategy, community engagement, influencers, analytics, and ethics. Designed for marketing, business, and communications courses, it connects core marketing principles with the realities of digital participation and networked audiences. Tuten’s framework helps students understand both the creative and analytical decisions behind effective social media marketing practice.