Social Psychology 12th edition by Kassin

Social Psychology, 12th edition by Saul Kassin and coauthors, published by Sage, presents the scientific study of how people think about, influence, and relate to one another. Designed for undergraduate psychology courses, the text covers core topics including social cognition, the self, attitudes, persuasion, conformity, group behavior, prejudice, aggression, attraction, and helping. The writing connects landmark research with current examples, making abstract concepts easier to apply to everyday interactions and social issues. This edition supports students developing a research-based understanding of behavior in social contexts.