Sports Event Management and Marketing Playbook 3rd edition by Supovitz

Sports Event Management and Marketing Playbook, 3rd edition by Supovitz, published by Wiley, offers a practical guide to planning, promoting, and executing successful sports events. The book addresses the operational and marketing decisions that shape fan experience, sponsorship value, venue logistics, media exposure, budgeting, and event-day management. Written for students preparing for careers in sport business, event operations, or athletic administration, it emphasizes real-world planning tools and strategic thinking. This edition supports courses focused on sports event management, sport marketing, and live event production.