Strategic Communication in Event Planning for Corporations Nonprofits and Individuals 1st edition by Parmelee

Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals, 1st edition by Parmelee, published by Wiley, focuses on the communication strategies that make events purposeful, organized, and audience-centered. The text examines how planners shape messages, coordinate stakeholders, manage public-facing communication, and align event goals with organizational or personal objectives. It is useful for students studying event planning, public relations, corporate communication, nonprofit outreach, or professional communication. By connecting communication theory with event execution, the book helps readers think strategically about planning, promotion, audience engagement, and post-event evaluation.