Sustainable Marketing 3rd edition by Dahlstrom

Sustainable Marketing, 3rd Edition by Robert Dahlstrom, published by Sage, explores how marketing strategy can create value while considering environmental and social impacts. The text connects classic marketing concepts—consumer behavior, segmentation, product strategy, pricing, distribution, and promotion—with sustainability challenges facing firms and communities. Students examine how organizations communicate responsibly, design offerings for changing markets, and respond to stakeholder expectations. This edition is well suited for marketing, business, and sustainability courses that ask learners to evaluate both competitive performance and the broader consequences of marketing decisions.